NYSC

“COME DRY, LEAVE WET”

The Ask

To create an ad campaign that would specifically create, virility and be as disruptive as possible while maintaining Town Sports brand identity.

The Solution

Come Dry, Leave Wet. This campaign spoke volumes. Using both before and after workout imagery VS. the typical before and after pictures seen over long period of times we were able to tell the story, everyday matter.

What We Did

Research

Brand Messaging

Brand Strategy

UX + Visual Design

Photography

Video